Core Natural Resources

BRAND IDENTITY

PRINT DESIGN

Core_250 America Print Ad_Design_V1.6 version 1.jpg

The Project Overview

Core Natural Resources is an energy and natural resources company. We led a comprehensive rebrand and a marketing campaign to elevate their presence across industry events, corporate communications, and public-facing materials.

TIMELINE

9 Months 2025-2026

MY ROLE

Brand Identity, Print Advertising, Marketing Collateral

DELIVERABLES

Brand guidelines for the Coal Hard Truth Campaign, Website design for The coal HArd Truth Campaign and Core Natural Resources, Email Marketing Templates print ads and Event systems

The Challenge

CORE needed a modern, bold brand identity that communicated strength and reliability
while standing out in the competitive natural resources industry.

They required cohesive branding across print ads, trade show materials, and corporate communications—without sacrificing the clarity and trust required in the energy sector.

The Approach

I divided the project into three distinct phases of intense creative execution.

01

Brand Strategy

I defined a positioning rooted in reliability, scale, and the need for natural resources to provide the world with essential needs—then mapped a visual system that could span corporate communications and the Coal Hard Truth Campaign.

02

Visual Identity

I developed a striking visual identity anchored by the corporate communications of Core Materials and carried that into a new brand system and campaign communications that are an extension

of Core.

03

Campaign Execution

I produced a full suite of print advertisements, A new Website for the Coal Hard Truth Campaign, marketing materials for both Core proper and TCHT, and trade show assets that positioned Core as an industry leader with a clear, consistent voice.