Guttman | My Site 3

Guttman Energy

BRAND IDENTITY

The Client Overview

Guttman Energy is a leading fuel distribution and energy services company headquartered in Pittsburgh, PA. This engagement delivered a comprehensive brand refresh and marketing system, including brand identity refinement, marketing collateral, print advertising, and corporate communications.

TIMELINE

2025-2026

MY ROLE

Brand Identity, Marketing Collateral, Print Advertising, Corporate Communications

DELIVERABLES

Corporate communications, video animations, Print and social collateral

The Challenge

Guttman Energy needed to modernize their brand presence while maintaining the trust and
reliability their clients had come to expect over decades in the energy industry.

They required a cohesive visual systems across digital and print that positioned them
as a forward-thinking energy partner—without losing the heritage and reliability that
defined their reputation.

The Approach

I developed a refreshed visual identity that balanced Guttman Energy’s established heritage with a contemporary look. I created a modern website design, branded marketing materials, trade show assets, and a full suite of corporate communications — all unified by a consistent design language that conveyed professionalism and energy industry expertise.

Brand Identity Refresh

We refined the brand system, updating the wordmark, color palette, and typography to feel modern, professional, and consistent across every touchpoint.

Website & Digital Presence

A new website was designed to clearly communicate services, capabilities, and expertise—making it easier for customers and partners to understand the value Guttman Energy delivers.

Marketing & Trade Show Materials

Branded materials, trade show assets, and corporate communications were designed to reinforce the new identity and support sales, marketing, and customer engagement efforts.

Result

The engagement delivered a modernized brand presence, improved digital experience, and strengthened market positioning for Guttman Energy in the energy sector.